1998 commercial • If I
May 18, 2017 3:00 am
This is a bonus feature to show how powerful and long lasting stories can be.
In 1998 we were asked to create a series of TV, radio, print ads, and billboards… that honestly could have done more harm than good. We were asked by the Governor’s Council to run a campaign to stop teen pregnancy. Yikes. Imagine that! The government telling you not to do something that’s fun, how’s that going to go over. Fortunately, we created these so they felt like they were coming from the kids and not from authority figures.
Written by Scott Wilhite. Tom Oliphant directed.
