1998 commercial • I Will

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This is a bonus feature to show how powerful and long lasting stories can be.

This TV spot still amazes me because I can run into people who lived in Indiana in 1998 and they still remember this 15: second spot. I should point out that I was just the writer on this. Tom Oliphant was the director (and won “Director of the Year” honors in 1998, so we got him when he was still affordable).

Written by Scott Wilhite. Directed by Tom Oliphant.

About The Author
- Scott Wilhite — Is an award-winning commercial filmmaker, writer, producer, director, author, app maker, and 25-year creative veteran. He is a gifted artist creating films and videos that get people’s hearts to beat. “Film is the most powerful tool of persuasion known to man,” he says. “Because film incorporates every art form—music, imagery, poetry, prose, movement, choreography, light, color, and above all story.” Storytelling is where he truly shines. His stories are memorable, listenable, and likeable.